Lacoste – Crocodile Inside, The Film

‘Man. I feel very stressful and desperate. I wanna quit my job, close the agency and retire right now..’

– Said a poor Art director when see this film at the first time.


Client: Lacoste
Client Management: Sandrine Conseiller, Amandine Morel, Mylène Atlan, Amandine Delcour
Agency: BETC
Agency Management: Bertille Toledano, Gaëlle Gicqueau, Fanny Buisseret
Executive Creative Director: Rémi Babinet
Creative Directors: Aurélie Scalabre, Olivier Aumard, Damien Bellon
Art Director: Aurélie Scalabre
Copywriter: Olivier Aumard
Assistant Art Director: Jessica Fecteau
Music Creative Director: Christophe Caurret
Strategic Planning: Philippe Martin-Davies
Internal Production: General Pop – Fabrice Brovelli, Karim Naceur, Slim Trabelsi
External Production: Iconoclast – Charlotte Marmion
Directors: Megaforce
Sound Production: Iconoclast Publishing
Music: L’Hymne À L’Amour – Edith Piaf
First Broadcast: 19 Mai 2019
Media Plan: TV, Cinema, Inflight, Digital, Social Media
Available Formats: 98s, 60s, 30s, 15s, 6s
Head of Media: Havas Media International

Full article on Muse by Clio.

The making of.

P.S: He DID quit.

Vinamilk YOLO ice-cream


The key visual of Vinamilk YOLO we worked on a few months ago with Wolowski & Partners based in Poland. We bring the character which original drawn by BT Studio on packs into life with a bit 3D-ish, more polished, in dynamic posing in order to demonstrate the vibe, the young-fulness of the teenagers in the skate park.

Advertiser: Vinamilk | Agency: Ogilvy | ACD & Art Director: Vuong Nguyen | Illustration: Wolowski & Partners, Poland


The ad has evolved

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Heard the news from a friend. The 6s serie ad for OMO has been shortlisted in APAC Effie Awards this year. What a good news.

The ads through time are shorter and shorter, the viewer’s mind have to cop with the flood of information, faster consumption, faster decoding. The brands trying best to get in to viewer’s mind, to enhance brand love, to tell them buy a thing.

The technology has evolved, the lifestyle has evolved, and the human’s mind itself has been evolved too. To me, each ad is an experiment, a test.

The question which always stuck on my mind is – Are human burden themselves with things they created in order to make their life easier?

I do not know.

But the answer is interesting.