Xin chào / hello / bonjour / 你好 / Ólah / こんにちは!

We are independent creatives based in Saigon (HCMC), Vietnam. We are proudly to be local creatives that grown-up from international environment, now we can use our experience and abilities to help local brands go further.

We used to collaborate with international agencies such as TBWA, Y&R, Ogilvy, Leo Burnett, Dentsu, DDB, Lowe, Grey, Cheil and also with growing independent agency and networks like Phibious, Riverorchid, Clipper Indochine, Cowan, Purpose.

For contacting please email to hello.nyf@gmail.com or texting +84 776-135-797, yeah, we love texting and email.

Why not yet famous?

Since we are not yet famous <thinking like this is good for us, no pressure 😶>, we have to constantly try hard to make us famous through our works. In another words, all the given projects will be handled with super care.

Our experiences

We have very wide variety of experiences working with Apple, Abbott, ANZ, Burger King, British American Tobacco, BWM, Budweiser, Coca-Cola, Google, Friesland Campina, Dutch lady, Dupont, Nestlé, Samsung, Central Group, Chevrolet, Colgate-Palmolive, Standard Chartered Bank, Vinamilk, FUTA, P&G, Unilever, SABECO, HABECO, The Coffee House, Cau Dat Farm, Nha Trang Bay investment, Vietlott, McDonald’s, Hai Chau confectionary, Zalo, Aplus Home, OCB, MB Bank …

Our belief

Your success is our success. Collaboration is vital.

Here is the plan: we will co-work with you – our future clients – to deliver your message. Yet, at the same time, we will patiently explain, persuade or fight [in a very gentle way] so the creativity can come out. We believe that listening to both parties will help create one-of-a-kind works.

Our specialties

  • Name & slogan development
  • Brand identity, guideline & consultancy
  • Packaging concept & design
  • Art direction
  • Production supervision
  • Game making
  • Transcreation / localization

Our network

Lumina Gallery is a creative-driven production studio based in Saigon (HCMC), Vietnam. Founded and run by Vuong Nguyen and Graya Tieu in 2018. Both are art-based, creative person who used to work in design and advertising field for more than a decade. Vuong’s everlasting enthusiasm for creativity and curiosity and experience giving him a different point of view about production and crafting. He is also a self-taught stop motion Director and Creative Consultant of Lumina Gallery.

Delta Forge a filmmaking tools workshop in district 9, HCMC. Founded by father & son which are a former self-taught mechanist, a creator and an animator. They forged many useful and oddly weird things, especially for stop motion animation filmmaking at fair price, everything from here is hand-crafted. Their products are selling in Vietnam, Singapore, Malaysia, Philipines and Indonesia via Shopee e-commerce platform.

Bravo6 is a social group of 3D, 2D artists and enthusiast game makers whose are willing to learn new things, new pipelines, knowledge and sharing the same game making passion.

Oh, did you know Vuong is a game review writer? He used to collaborated with PC World and other computer magazines that have game section, he also moderator and editor of some other gaming communities. He running a game blog under his nickname – Drowsy Hunter 😴🎮 Game, and those articles are not too drowsy to read by the way.


  • The Coffee House mooncake.
  • Hai Chau mooncake.
  • Cau Dat Farm: Vietnamese Coffee and Tea Range Comes With Colorful Dynamic Illustrations.


  • The Coffee House mooncake.
  • Hai Chau mooncake.
  • Cau Dat Farm tea & coffee.
  • Coca-Cola: Taboo or not taboo / LGBT.
  • Fanta 2018 New Year: The board game.
  • Vinataba Select tobacco.
  • The Coffee House Traveller’s Collection.


  • The Coffee House 2019 mooncake.
  • Hai Chau 2019 mooncake.
  • Oldest Tea Farm of Vietnam has Developed a Comprehensive Visual System for Product Range.


  • COPiHome rebranding.
  • Rivaa Ho Tram brand identity.
  • The Coffee House Traveller’s Collection.


  • Coca-Cola: Taboo or not taboo / LGBT

PACKAGING & ILLUSTRATION ARTS BOOK 2019 by Design Media Publishing UK ,.Ltd, 2019 / Cau Dat Farm tea & coffee packaging


  • Advertising Vietnam
  • RGB
  • iDesign


  • 2014, London International Awards / Design, Bronze / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, ADC shortlisted / Design / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, Adstars / Silver / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, Adfest / Product design, Silver / Colgate Squeezes / Y&R Vietnam
  • 2012, Vietnam Young Lions / Print, Gold