About

Xin chào / hello / bonjour / 你好 / Ólah / こんにちは!

We are independent creatives based in Saigon (HCMC), Vietnam. We used to work with international agencies such as TBWA, Y&R, Ogilvy, Leo Burnett, Dentsu, DDB, Lowe, Grey, Cheil and also with growing independent agency and networks like Phibious, Riverorchid, Clipper Indochine, Cowan, Purpose.

We are proudly to be local creatives that grown-up from international environment, now we can use our experience and abilities to help local brands go further.

For contacting please email to hello.nyf@gmail.com or texting +84 776-135-797, yeah, we love texting and email.

Why not yet famous?

Since we are not yet famous, we have to constantly try hard to make us famous through our works. In another words, all the given projects will be handled with super care.

Client Experiences

We have very wide variety of experiences working with Apple, Abbott, ANZ, Burger King, British American Tobacco, BWM, Budweiser, Coca-Cola, Friesland Campina, Dutch lady, Dupont, Nestlé, Samsung, Central Group, Chevrolet, Colgate-Palmolive, Standard Chartered Bank, Vinamilk, FUTA, P&G, Unilever, SABECO, HABECO, Google, The Coffee House, Cau Dat Farm, Nha Trang Bay investment, Vietlott, McDonald’s, Hai Chau confectionary, Zalo …

Our belief

Your success is our success. Collaboration is vital.

Here is the plan: we will co-work with you – our future clients – to deliver your message. Yet, at the same time, we will patiently explain, persuade or fight [in a very gentle way] so the creativity can come out. We believe that listening to both parties will help create one-of-a-kind works.

Our services

  • Name & slogan development
  • Brand identity, guideline & consultancy
  • Packaging design
  • Art direction & Illustration
  • Copywriting, script, screen writing
  • Transcreation / localization
  • Production & production supervision

Our network

Lumina Gallery is a creative-driven production studio based in Saigon (HCMC), Vietnam. Founded and run by Vuong Nguyen and Graya Tieu in 2008. Both are art-based, creative person who used to work in design and advertising field for more than a decade. Vuong’s everlasting enthusiasm for creativity and curiosity and experience giving him a different point of view about production and crafting. He is also a self-taught stop motion Director and Creative Consultant of Lumina Gallery.

Delta Forge a filmmaking tools workshop in district 9, HCMC. Founded by father & son which are a former self-taught mechanist, a creator and an animator. They forged many useful and oddly weird things, especially for stop motion animation filmmaking at fair price, everything from here is hand-crafted. Their products are selling in Vietnam, Singapore, Malaysia and Philipines.

Our works featured on

THE DIELINE

  • The Coffee House mooncake.
  • Hai Chau mooncake.
  • Cau Dat Farm: Vietnamese Coffee and Tea Range Comes With Colorful Dynamic Illustrations.

PACKAGING OF THE WORLD

  • The Coffee House mooncake.
  • Hai Chau mooncake.
  • Cau Dat Farm tea & coffee.
  • Coca-Cola: Taboo or not taboo / LGBT.
  • Fanta 2018 New Year: The board game.
  • Vinataba Select tobacco.
  • The Coffee House Traveller’s Collection.

WOLRD PACKAGING DESIGN

  • The Coffee House 2019 mooncake.
  • Hai Chau 2019 mooncake.
  • 2018, Oldest Tea Farm of Vietnam has Developed a Comprehensive Visual System for Product Range.

WORLD BRAND DESIGN

  • COPiHome rebranding.
  • Rivaa Ho Tram brand identity.
  • 2020, The Coffee House Traveller’s Collection.

FAVORITE DESIGN AWARD BOOK 2018

  • Coca-Cola: Taboo or not taboo / LGBT

PACKAGING & ILLUSTRATION ARTS BOOK 2019 by Design Media Publishing UK ,.Ltd, 2019 / Cau Dat Farm tea & coffee packaging

DIGITAL DESIGN MAGAZINE & NEWS

  • Advertising Vietnam
  • RGB
  • iDesign

PERSONAL AWARDS

  • 2014, London International Awards / Design, Bronze / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, ADC shortlisted / Design / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, Adstars / Silver / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, Adfest / Product design, Silver / Colgate Squeezes / Y&R Vietnam
  • 2012, Vietnam Young Lions / Print, Gold