About

Xin chào / hello / bonjour / 你好 / Ólah / こんにちは!

I am Vuong Nguyen, Creative Director, designer, creative genetalist. Twenty-odd years in advertising, across design, art direction, production, stop motion with stints in mobile games, and AI generative content.

I move between mediums because the unknown is more interesting than the mastered. I speak all three languages: client brief, creative concept, and production pipeline. This is my selected works since 2018.

Current focus: branding · AI film & generative video · creative concept direction.

Get in touch via hello.nyf@gmail.com or Linkedin

I co-founding these

ZER0.AI Studio (2026) is AI-driven studio based in Saigon (HCMC), Vietnam. Kick-started by curiosity then fuelled by passion for discoveries and possibilities of new tools and territory. I believe that AI is not a replacement but an expansion of human being’s creativity frontier. It will help the ideas go alive often.

Lumina Gallery (2018-2022) is a creative-driven production studio based in Saigon (HCMC), Vietnam. Founded and run by Vuong Nguyen and Graya Tieu since 2018. Both are art-based, creative person who used to work in design and advertising field. Unfortunately, we decided to close our little studio in December, 2022 after 5 years of hard-work and lots of fun.

Delta Forge a filmmaking tools workshop in district 9, HCMC. Founded by my father – a former self-taught mechanist & me which is a creator and also a self-taught stop motion animator. We created many useful and oddly weird things, especially for stop motion animation filmmaking at fair price, everything from here is hand-crafted. We are selling in over Vietnam, Singapore, Malaysia, Philipines and Indonesia via Shopee e-commerce platform.

THE DIELINE · PACKAGING OF THE WORLD · WOLRD PACKAGING DESIGN · WORLD BRAND DESIGN · FAVORITE DESIGN AWARD BOOK 2018 · PACKAGING & ILLUSTRATION ARTS BOOK 2019 · DESIGN MAGAZINES: Advertising Vietnam. RGB. iDesign. And some pages I don’t even know exist.

I used to collab with agencies and clients

Leo Burnett, TBWA, Y&R, Ogilvy, Dentsu, DDB, Lowe, Grey, Cheil, Phibious, Riverorchid, Clipper Indochine, Cowan, Purpose, Group M, Dentsu Redder. Banks, tech, FMCG, alcohol, cigarette, car, motorbike, airlines and more.

A few dust-collecting trophies

APAC Effie Awards · London International Awards · ADC · Adstars · Adfest · Vietnam Young Lions