Xin chào / hello / bonjour / 你好 / Ólah / こんにちは!

I am a Creative Director, Stop motion film Director, Art Director, Game Designer, Producer and helper in many cases all combined, a Creative Generalist. This page is the collection of my work archive since 2018.

I love to collaborate with artists, design studios, production houses and agencies to co-create new works. I used to collaborated with fellas at TBWA, Y&R, Ogilvy, Leo Burnett, Dentsu, DDB, Lowe, Grey, Cheil, Phibious, Riverorchid, Clipper Indochine, Cowan, Purpose, Denstu Redder.

Why not yet famous?

Naming like this is a relief for me, no pressure 🍸, not yet famous is my the name of my portfolio. And it is also keep reminding me to constantly try hard to make the work recognisable.

Get in touch via hello.nyf@gmail.com


We have very wide variety of experiences working with Apple, Abbott, ANZ, Burger King, British American Tobacco, BWM, Budweiser, Coca-Cola, Google, Friesland Campina, Dutch lady, Dupont, Nestlé, Samsung, Central Group, Chevrolet, Colgate-Palmolive, Standard Chartered Bank, Vinamilk, FUTA, P&G, Unilever, SABECO, HABECO, The Coffee House, Cau Dat Farm, Nha Trang Bay investment, Vietlott, McDonald’s, Hai Chau confectionary, Zalo Pay, Aplus Home, OCB, MB Bank, Shopee, Lazada …

The belief

Collaboration is vital.

I love to collaborate with any creative minds to pursue innovation and having fun in the process. I believe that listening to both parties will help create one-of-a-kind works.

Specialties and field of interests

  • Brand identity, guideline & consultancy
  • Packaging concept & design
  • Art direction
  • Production supervision
  • Video & mobile game
  • Transcreation / localization

Our network

Lumina Gallery (2018-2022) is a creative-driven production studio based in Saigon (HCMC), Vietnam. Founded and run by Vuong Nguyen and Graya Tieu in 2018. Both are art-based, creative person who used to work in design and advertising field for more than a decade. Vuong’s everlasting enthusiasm for creativity and curiosity and experience giving him a different point of view about production and crafting. Unfortunately, we decided to close our little studio in December, 2022 after 5 years of hard-work and lots of fun.

Delta Forge a filmmaking tools workshop in district 9, HCMC. Founded by father & son which are a former self-taught mechanist, a creator and an animator. They forged many useful and oddly weird things, especially for stop motion animation filmmaking at fair price, everything from here is hand-crafted. Their products are selling in Vietnam, Singapore, Malaysia, Philipines and Indonesia via Shopee e-commerce platform.

Bravo6 is a group artists and enthusiast game makers whose are willing to learn new things, new pipelines, knowledge and sharing the same game making passion.

Oh, did you know Vuong is a game review writer? He used to collaborated with PC World and other computer magazines that have game section, he also moderator and editor of some other gaming communities. He running a game blog under his nickname – Drowsy Hunter 😴🎮 Game, and those articles are not too drowsy to read by the way.


  • The Coffee House mooncake.
  • Hai Chau mooncake.
  • Cau Dat Farm: Vietnamese Coffee and Tea Range Comes With Colorful Dynamic Illustrations.


  • The Coffee House mooncake.
  • Hai Chau mooncake.
  • Cau Dat Farm tea & coffee.
  • Coca-Cola: Taboo or not taboo / LGBT.
  • Fanta 2018 New Year: The board game.
  • Vinataba Select tobacco.
  • The Coffee House Traveller’s Collection.


  • The Coffee House 2019 mooncake.
  • Hai Chau 2019 mooncake.
  • Oldest Tea Farm of Vietnam has Developed a Comprehensive Visual System for Product Range.


  • COPiHome rebranding.
  • Rivaa Ho Tram brand identity.
  • The Coffee House Traveller’s Collection.


  • Coca-Cola: Taboo or not taboo / LGBT

PACKAGING & ILLUSTRATION ARTS BOOK 2019 by Design Media Publishing UK ,.Ltd, 2019 / Cau Dat Farm tea & coffee packaging


  • Advertising Vietnam
  • RGB
  • iDesign


  • 2014, London International Awards / Design, Bronze / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, ADC shortlisted / Design / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, Adstars / Silver / Nutifood plastic bottle lifevest / Y&R Vietnam
  • 2014, Adfest / Product design, Silver / Colgate Squeezes / Y&R Vietnam
  • 2012, Vietnam Young Lions / Print, Gold