Thematic film
Agency Leo Burnett Vietnam COO Paolo Garcia CEO Kate CD Vuong Nguyen ACD Quynh Pham SAD Nguyen ‘Kit’ Huynh CW Chau Huynh, Nhi Desiger Trân ‘Sảm’ Production house May, 229
The 2024 Janus campaign for Yamaha Vietnam focused on making a bold mark in a crowded market, appealing to youngster’s dynamic style and ambitions. With a fresh design and upgraded functions, the Janus targeted young people entering their first jobs or university years.
Breaking new ground in the motorbike industry, we introduced art direction to craft a unique visual world for each character with the help of AI technology.
This approach was a first among bike brands, creating an imaginative, cohesive style that caught attention at every touchpoint —from our TVC and print materials to Yamaha’s online presence and standout displays at the Vietnam Motor Show 2024.
A huge thanks to Yamaha Vietnam for their boldness in embracing this creative direction, and to our talented director, photographer, and production teams for bringing this vision to life across every channel.
Adding a fresh layer of relatability, we also brought parents into the storytelling, probably for the first time in this category, reflecting a deeper, more personal connection that resonated with young riders and their families alike.
Product video
Together with thematic film the product video to demonstrate the beauty of the scooter also its latest features. A plan shooting with a lots of testing, technical shots, bolt shots… We picked a simple yet still have movement of liquid objects to create light movement on scooter’s surface. Ginger Shots handled it quite neat.
The key visuals
Glad to see client utilise the Match your freak campaign’s art style every where at events!
