This festive campaign for Heineken 2024-2025 was created by many talented people. They came from agencies such as LePub, Leo Burnett, MSL, Icon, ST, and Digitas. It also involved suppliers, artists, and beyond. I’m sharing this as an archive, little puzzle pieces of much bigger picture.

My role, along with my creative team, was more behind-the-scenes. We handled the backend. We made sure things ran smoothly. We coordinated with third parties and solved problems. This allowed the big picture to come to life.

Massive respect to everyone involved. We are proud to have been a part of it. Our key contributors are COO Paolo Garcia, CD Vuong Nguyen, ACD Quynh Le, SAD Chang Nguyen, CW Nhi Phan, and Designer Sảm. And yes, thanks to the account team Kieu Nhi Pham, Na, Sammii, Kim Cương for tirelessly following up. I know following up on this project with a strict timeline is tiring.