To address the common frustration in bancassurance: aggressive selling with poor customer care. Techcombank stood out by offering a trustworthy, professional service with less hassle and simpler paperwork.
The message take out is simple and single minded: You don’t need to buy our insurance, but you should understand it. The series was shot over two days with Startling handling production. We collaborated with Nhu Dang, a renowned director known for his humorous and musical style, which added a unique and engaging touch to the content.
Agency Dentsu Redder Client Techcombank Director Nhu Dang Creative Director Vuong Nguyen Sr Art Director Anh Thu Le Sr Copywriter Khoi Nguyen Jr Art Director Dung Cao Jr Designer Nhu Duong Jr Copywriter Truong Hai Nguyen Producer Jo.
I often admire one-shot transitions, and for this series, I already witnessed them, and that was awesome. We did several takes, I mean, quite a lot, until everything synchronized. I really appreciate the effort of the crew for these smooth transitions.
This is the first time I worked with Startling production, quite impressed actually. They are a small house but really care about set design, costume and rehearsal. And thanks ThÆ°, my Senior Art Director, who passionately taken all this behind the scene photos, if not, I didn’t have anything to put in to this show case.
