Client: Cau Dat Farm
Creative Direction: Vuong Nguyen
Art Director: Vuong Nguyen
Illustrators: Hiền Vũ, Lê Nho Huy, Linh Nghiêm – BTStudio
Project Manager: Nhi Pham
Final Artist: Vinh Pham
Before Christmas 2017, we got a call from client for a packaging design project, kind of rush one – we thought to ourselves, and yes, it WAS a rush one.
I still remembering that was a Friday night coffee meeting between us, after work, and we met at the very first time. This was kind of an informal and chemistry meeting which we’d loved to offer to new clients. There was Mister Phuong the CEO and Mister Dung from Cau Dat Farm, we had a friendly conservation to know each other and the brief, about the abilities of our team can offer.
Things happened very fast, right after the meeting, the client offered us one-day trip to their farm for visiting, scouting and gathering necessary materials for the project.
We hopped into a bus on Saturday night and begin the journey, turned out a very interesting journey! And there were sleeping beds on the bus for passengers.
So excited after the short trip, I quickly did a lots of sketches back in the hotel, on the bus and whenever I got free time to prepare a properly brief to the BT studio’s illustration team.
I was a bit obsessed with the panoramic view, the wideness of the scenic when wandering through the hills in Cau Dat. I wondered how to bring that freedom panoramic feeling into the packages. Then I decided to go with wrap-around designs.
We came up with a comprehensive visual system for different product types: coffee & tea on various SKUs.
The illustration team has been did a great job. To bring Cau Dat’s scenics on packages, bold and colorful.
We also made a collection of mini tea boxes as souvenir for tourists.
The combo demo will coming soon.