The idea came from a common behavior of family life: whenever a family member get a cold, seem like the holiday trip is in ‘danger’ and may be it will not gonna be happen. So stay healthy.

Advertiser: Vinamilk
Agency: Ogilvy
Associate Creative Director: Vuong Nguyen
Copywriter: Truc Quynh Le, Tien Manh
Art Director: Long Cao, Vuong Nguyen
Visualiser: Tuan, Oanh of BRO group
Animator: One Pro
Composer: Lex Vu
Production House: Fabbo
Post House: Spice Shop
Film Director: Khun Nak
Producer: Tuan Lam, Mim, Vu Nguyen
Business Director: Lan Anh Tran
Account: Kieu Trinh Cao, Ly Quach

There is a Vietnamese proverb to sum this up – ‘Một con ngựa đau cả tàu bỏ cỏ’.

In order to capture the liveliness and natural of morning lighting, we have to set up in advance  outdoor scenes very early in the morning. When finished all the outdoor takes, we moved to nearby location for indoor takes where the sets have been set up by the other team.

WIP for online session.

The following day, another production team led by photographer prepared everything for the key visual shooting session.