I got an idea for Coca-Cola to demonstrate the support to LGBT movement were raising globally. The Idea is just simple change the appearance order of Coca-Cola wordmark its self to Coca-Coca and Cola-Cola that stand for same sex marriage or same sex happiness.​​​​​​​ Now I named the concept as ‘taboo or not taboo’.

 Every brand has its own brand identity and a brand guide as know as a brand bible or book of rules, everyone, especially brand makers need to obey it. And changing its identity is considered as a taboo.

The same to the real life, we are taught to obey some beliefs. And there is a lots of people are still believed that same sex marriage is a taboo in many religions and cultures all over the World.

What if a brand considered as a pop-culture icon like Coca-Cola stand up and do different thing by changing its famous logo – a taboo to any designers, for a cause, to violate its rule, for a good-cause: Same sex marriage is normal practice, not a taboo.

This sounds crazy to Coke’s people. And it has been rejected, not once, but many times. That’s why you can’t find anything about this on Google yet, until now. I chose to publish it, to bring it to the light, because the idea deserved it.