Taboo or not taboo

A few years back, to be exact in 2013.
I got an idea for Coca-Cola to demonstrate the support to LGBT movement were raising globally.

The Idea is just simple change the appearance order of Coca-Cola wordmark its self to Coca-Coca and Cola-Cola that stand for same sex marriage or same sex happiness.​​​​​​​

Now I named the concept as ‘taboo or not taboo’.

1_concept demo anim

2_LGBT_coca-coca

Why?

 Every brand has its own brand identity and a brand guide as know as a brand bible or book of rules, everyone, especially brand makers need to obey it. And changing its identity is considered as a taboo.
The same to the real life, we are taught to obey some beliefs. And there is a lots of people are still believed that same sex marriage is a taboo in many religions and cultures all over the World.
What if a brand considered as a pop-culture icon like Coca-Cola stand up and do different thing by changing its famous logo – a taboo to any designers, for a cause, to violate its rule, for a good-cause: Same sex marriage is normal practice, not a taboo.

To persuade the World, I suggest the brand to disobey a rule to obey, to demonstrate another rule – The rule of nature. I believed same sex relationship is as natural as heterosexual relationship.

3_eye level cans

4_coca-coca

5_male-male

6_cola-cola

7_female-female

8_tall cans

9_cola-cola_lgbt_big

This sounds crazy.
And it has been rejected.

That’s why you can’t find anything about this on Google yet, until now. I chose to publish it, to bring it to the light, because the idea deserved it.

Processed with VSCO with hb2 preset

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