Role: Creative Director and Tech Experimenter
Tools: Make.com, Google Gemini, Google Sheets, WordPress
Objective: Build an autonomous content pipeline for automotive content publisher.

Key Outcome

A working prototype for automated, audience-specific automotive content, highlighting my knack for pushing creative boundaries through AI and tech experimentation.

As a creative director with a passion for tech, I built an very simple AI-powered content department for automotive advertising, blending creative strategy with automation from scratch. Inspired by a podcast on autonomous workflows, I used Make.com, similar to n8n, to streamline content creation for cars, from gas to electric.

How It Works

I input news links from trusted sources into a Google Sheet and mark it “Ready” manually – I acting as an Editor in Chef of the content dept. A virtual assistant (Gemini) scans the links, passing them to a translator role (also Gemini) to convert articles into Vietnamese for posting on a WordPress blog – see first post. Simultaneously, it generates a summary of key points. These summaries are sent to virtual content writers (Gemini again, but I think ChatGPT or Grok will be a better choice for creative writing), each tailored to a specific audience: beauty-focused women with minimal car knowledge, or car-obsessed guys into mechanics. Each writer crafts content with a voice suited to its community, including links back to the blog post. A seasoned headline writer proposes clickbait-style titles 😛 optimized for each audience to maximize engagement. Then every results will be send through Slack to me for final check – just like the way we work on chat groups on Viber or WhatsApp.

Through iterative prompt crafting, I aligned outputs with community tone, cutting manual workload by 60-70%. This MVP showcases my ability to merge creative vision with emerging tech as a creative generalist, delivering scalable, audience-targeted solutions for modern advertising.