This was a fun one. C2, a household tea brand in Vietnam, came to us with a simple but powerful brief: “Spread good vibes”

We brought that message to life through a vibrant, light-hearted film. It featured a new-gen crowd—young, bold, and positive. They were unafraid to share their energy with the world. In the story, C2 isn’t just a drink. It becomes a quiet witness to youth in motion. It catches every smile, surprise move, and laugh along the way.

I took on the role of Creative Director, working with the team throughout ideation til production. Key contributors include: COO Paolo Garcia, CD Vuong Nguyen, ACD Raven Ngo, Quynh Le AD Tram Nguyen, CW Nhi Phan. Big thanks to our account team—Hue Chu, Phat, and Nhi Le—for keeping things on track through a long and winding timeline. Production house PlanA, Director Keith McCarthy, EP Angel Uyen.

The most memorable challenge may be the day two of the shoot. We were chasing light, dodging the rain, and moving between outdoor and indoor locations—classic shoot chaos.