Our latest commercial introduces a brand new product from AFC — the Herb & Seed line, topped with real herbs and seeds!

We teamed up with Ngo Lan Huong, a beloved voice of the young generation, to capture slices of student life during university break time.

Opening with a fun, vibrant box-dancing setup that flows into a playful stop-motion sequence using real ingredients.

Agency Leo ECD Andy Soong CD Vuong Nguyen ACD Quynh Le SAD Nguyen ‘Kit’ Huynh CW Nhi Phan D Sảm, Libi, Rhy Producer Yen Lam. Big thanks to our account team— Anh Ha, Khanh Linh, and Khanh Ngoc—for keeping things on track through a long and winding timeline. Production house One Touch production, Director Earnie Earn, EP/Producer Phuc Le, Trang Dao. Special thanks to Earnie Earn, One Touch Production, and the talented, resilient stop-motion crew who brought this to life.

I ran into my former stop-motion crew — and my always-go-to animator, Hien Than — on set. I didn’t know they were the ones handling these shots. But the moment I saw him, I knew our baby was in good hands. From that point on, we had nothing to worry about.