A concept film made with AI generation. A collection porcelain figures dressed for the office with handbag, tote bag, gym bag, the quiet weight of routine, slowly rotates inside a music box. The mechanism plays, on an on, never stop, just like a cog of the machine.

The Work Box replaces the ballerina with someone more familiars: us, the labours. The choreography is the same, Somewhere along the way, the loop became the life. The stress became routine, the doubt became background, the tension never left. Then the final question is, Can you get out of it?

My point of view has changed since I started working with gen AI, actually, to be more exact: my thoughts become reality, and modern advertising should be like this.

You don’t have to stop at one single piece of creative work, publish it and be done. Once you have the first piece, you can keep thinking “what’s next?”. For example, I have a thought of filming interview sessions with these porcelain figures, asking them about their working schedule, their routine, and keeping the conversation going on social media. Think about how much content you can pull from that. It depends on your imagination.