It’s a wrap! Tiger Crystal’s summer campaign — long, intense, and just a bit soul-sucking. From endless rollouts to early calls, sore backs, and a suspicious amount of painkillers.

COO Paolo Garcia and Creative Director Vuong Nguyen ACD Quynh Le and SAD Nguyen ‘Kit’ Huynh Copywriter Nhi Phan and Designers Sảm contributed significantly. Additionally, our extra rescue team members anh Quoc, Libi, and Rhy played crucial roles. Our account and production teams also ensured this campaign happened.

Also much appreciate to Plan A EP Angel Uyen, Lori Director Andrew Gregg, CGI house Kraftw5rks, Singapore and many talents that involved to make this happen.

Was it tough? Absolutely, if you know you know. Worth it? Hopefully. I mean, BIG YES.

This was also our first time we working this closely with AI from ideation, visualization and pre-viz, look dev several sequences and special visual effects. We engaged in testing and exploring various AI tools possibilities. We tried to find the most efficient way to collaborate and combine it together. Not to mention, managing our own limited token budget… 💸 💸 💸 almost broke, but anyway, we made it through. Nice one, team!

CGI house first WIP with tiger head pattern.