#1 The sweet rider

These are two 15-second spots that have been aired, and we’re particularly proud of them. They represent “extra” ideas we successfully sold to the client, we’re also very appreciative of our beloved client for making it happen! 💙

Kudos to our team at Leo Burnett, COO Paolo Garcia, CD Vuong Nguyen, ACD Raven Ngo, Quynh Le AD Tram Nguyen, CW Nhi Phan. Big thanks to our account team: Hue Chu, Phat, and Nhi Le – for keeping things on track through a long and winding timeline. Production house PlanA, Director Keith McCarthy, EP Angel Uyen.

THE IDEA is about positivity enthusiasm gen Z reporters go around the globe <um, that’s our vision at first place> capture all the positivity, kindness then spread it in C2 Positivity 24 News Channel. We produce documentary-style films based on true stories and spontaneous, unscripted moments. Our goal is to bring authentic, uplifting content to a global audience, proving that positivity is always newsworthy.

#2 The ballerina daddy

These moments were pure gold!

With limited time on set and the clock ticking, we had to brainstorm reactions for the actors on the spot, and we totally nailed it!

The reporter’s subtle, polite whisper during the kindergarten show, and the dad’s tutu (ballet skirt) unexpectedly falling down – that was completely unscripted and so adorable. I still remember how excited we all were behind the monitors that day, laughing our heads off! Oh, and letting the reporter wear the tutu at the end and say “spreading the positivity news” was another iconic, cute touch and completely spontaneous. I love it!