I took over this project from a Designer at OATSIDE Singapore\Regional. My task was scouting and evaluate production house and photographer that matched the brand’s vision and art direction. This specific style, defined as “Fun, Adult, Optimistic” was established when OATSIDE was founded in afew years back. Minim Studio – recommended by a friend in agency, was selected among potential ones for this project. Their photography style aligns perfectly with the OATSIDE direction.

We shot parallel a digital camera unit and a Kodak film camera unit during the shooting day.

I was like totally blown away when seeing film photos after dark room process. Appreciated Minim and Hien (the founder) supporting on this!