In mid 2017, we got a brief from Coca-Cola Vietnam for Coke, Fanta and Sprite for 2018 Lunar New Year.
Fortunately, the board game concept has been won. The board game boxes hopefully bring family members more quality time and more laughs during traditional holiday. And also introducing a better way to reuse the carton box instead of throw it away.
I got a chance to work with the illustration team (again) that made the 2017 Fanta & Sprite packaging. I think this is another wonderful project (and also a tough one) for us to pull-off.
Finally, we did it.
For some reasons, the Sprite packaging couldn’t make it through. So this year, only Fanta box got board game printed on.
Agency: Cowan Vietnam
Art Director: Vuong Nguyen*
Designer: Vuong Nguyen*, Tan Nguyen, Truc ‘Chu’ Dinh
Copywriter: Tan Nguyen, Vuong Nguyen
Lead production: Phat ‘Kei’ Nguyen
Illustrator: Duong Hoang, Tin Anh Huynh, Nghiem Nguyen
Associate Account Director: Giang Nguyen
*aka Not yet famous
The instruction is in the bottom the box, the game can be played by up to 4 players or even more when stack more boxes together.
Meet the F.A.N.T.A gang. Fatê, Fati, Fata, Fatô and Fatu, those funny, tiny guys will be represented players in the board game.
This is an open board game platform, so you can stack more box to expand the game, longer the play time.
Players also can add-in or change the instruction inside empty steps with a permanent marker according to their own creativity and … naughtiness.
Close-up at the illustrations crafted by illustrators of Tree Entertaiment team.
The illustrations are demonstrate activities of Vietnamese traditional Lunar New Year from the preparation to New Year Eve.
The original one is a bit different to the final version on the market. With more bizarre instructions in ‘trap steps’. And we are all loved the Corgi at the top right corner which has been replaced in the final version.
Still keep the very first pictures of original version before the presentation day to Coca-Cola Vietnam :).