Marcus Rebeschini Regional Chief Creative Officer Kit Ong Executive Creative Director Huy Nguyen Senior Art Director Vuong Nguyen Art Director Khoa Lam Junior Art Director Ngoc Bui Senior Copywriter Le Nguyen, Thach Thao Nguyen, Kit Ong Copywriter Mita Vu, Bao Duong, Cuong Nguyen Designer Teddy Nguyen Producer Huy Ho Studio Manager Hung Nguyen Digital Creative Alex Mcmillan Photographer Dung La Account Director Hau Pham Account Executive

Y&R Vietnam’s creative innovation for Colgate toothpaste encourages kids to clean their teeth more frequently, and recently took home top honours in the Product Design category at AdFest 2014.

In their constant quest for ideas that make teeth-brushing more fun, Colgate-Palmolive and Y&R Vietnam teamed up to create the Colgate SqueeZee, a kit containing four screw-on nozzles.

Each nozzle, once screwed on, creates a different fun shape from the toothpaste squeezed through it. The four SqueeZee shapes –  star, seashell, propeller and caterpillar – make brush-time fun for children, and easy for their parents. The initial trial run received a very positive response from children and parents alike.