Vinamilk Ridielac

Remember when you was a little boy or girl, when there are nothing on Earth can make you feel interested in, or excited about, Mom is always the one who creatively grab your attention with her never-the-same tricks.

Then imagine, she supported by useful and cheerful imaginary friends came from the Ridielac box. How about a circus? Yes, A Circus! And we has a TV-commercial.

Advertiser: Vinamilk
Agency: Ogilvy
Associate Creative Director: Vuong Nguyen, Nghia Do
Copywriter: Tien Manh, Nghia Do
Art Director: Vuong Nguyen
Visualiser: BRO group, Tran Le, BT Studio
Animator: One Pro
Composer: Lex Vu
Production House: Fatman Films
Post House: The Post Bangkok
CGI: Spice Shop
Film Director: Tim Denton
Photographer: Eric Huynh, Gbox
Producer: Tuan Lam, Nghia Vu, Vu Nguyen
Business Director: Lan Anh Tran
Account: Kieu Trinh Cao, Nhan Tran
Traffic: Hai Au

We worked with CGI team to create character from scratch. The process has been started before the film actually rolling, then composing the draft models on the offline. Then continue to fine tune details further, a lots amount of works. .

The CGI part took about 70% of the film, it is mean a lots of work to everyone, especially the CGI, director and producers. Thanks to the talented people we had on board, fortunately.



Ridielac_showcase-13 (1)

The day after film shooting, we did key visual shooting at Gbox with Eric Huynh as photographer.

The DI team has did a great work to compose the final models from POST Bangkok into the still images.


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