At the beginning of October, we got an invitation to collaborate with Ha Linh Thu, a fashion designer in Ha Noi to create a new visual identity for her co-owned lingerie fashion line.
To us, fashion is like a whole new wonderland waiting to be discovered, especially women lingerie field, where untold stories are actually the critical key to unlock the design concept. We have to learn to use new materials, understanding new perceptions, feminine sensations and secret desires.
We did several researches, sketched lots, and lots of concepts, made lots of conservations to A-list women, who are going to be the customers of the brand to find out interesting facts.
The final concept is The Lock – only the “right” key (well, there are some right keys to be exact) can unlock her wonderland – the land of emotions, sensations and happiness.