Sprite & Fanta Tet packaging 2017

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We came up with ideas of a serie of 3 visuals represent for 3 regions of Vietnam with distinct culture activities and behaviours. 3 packs when display together will become a united picture of Vietnamese Tet.

Client : Coca-cola Vietnam
Agency : Phibious
Production: Tree Entertainment
Associate Creative Director : Vuong Nguyen
Art Director: Vương Nguyễn, Kei Nguyễn
Production Team Leader: Nguyễn Kei
Illustrator: Phạm Rồng, Dương Hoàng
Designer: Tân Nguyễn, Nhi Nguyễn, ‘Muỗi’ Nguyễn, Clemont
Copywriter: Huy ‘Leo’ Phan
Senior Account Executive: Nhi Phạm

The illustration

After several [many] rounds of exploration and research, finally, we found some relevant occasions/events to tell stories and making layouts.

Easter eggs / hidden messages

There have a fews Easter Eggs for people who love details (like us) to find out. Tet is also a good time to start new things, new habits, “green habits” which relates to Sprite’s green. So what kind of ‘green habits’ we embedded here? Can you spot it out?

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Sprite

#1 – Using less nylon or plastic bags. There is only one woman carrying disposable plastic bags.
#2 – Canvas bags can be cool and fashionable too.
#3 – Walking more is better for your health and the environment.
#4 – Be a gentle man, man, always caring for your loved one.
* these easter eggs are almost removed from the final artworks cause of revisions, the Sprite illustration has been changed totally.

 

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Fanta Orange & Sarsi flavour

#1 – Remind and support the traditional values like áo dài and calligraphy.
#2 – LGBT support, unofficially, we planned the rooster mascot will have 7 colors.
#3 – The walkway inspired from Nguyen Hue avenue, we are the second brand that portrait this city’s new walking avenue. After Craven A – a local well known cigarette brand.
#4 – This scene is seen from Thu Thiem peninsula, district 2, which not exist yet! We traveled to the future and draw it then came back.

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And let see them in real life.

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