The concept is inspired by the song “What a Wonderful World” by the legendary jazz musician and singer Louis Armstrong, first released in October 1967. The lyrics of the song describe a wonderful world, where people live in peace, in harmony with each other and with nature.

NYF x The Coffee House wants to create a gift mug symbolizing love and friendship between people, embodying the brand’s spirit of ‘going for coffee’.

The illustrated section was drawn by the group of artists from Tree Entertainment, inspired by the “single line drawing” technique, with a famous representative of this technique being the Spanish painter, Pablo Picasso.

Below is the concept presentation of NYF for The Coffee House.