We had the opportunity to produce a TVC for Unicharm Bobby, a leading baby diaper brand.

This project was particularly significant as it was for the first-ever global launch of their innovative new product: side-open pants diapers, with Vietnam being the first market.

After more than eight months of dedicated collaboration with various stakeholders, the commercial is finally on air. We are incredibly grateful for everyone’s hard work and commitment, which made this project a success.

Dentsu Redder team | Creative Director Vuong Nguyen Senior Art Director Anh Thu Le Thư Art Director Y Nhu Trinh Senior Copywriter Khoi Nguyen Copywriter Phuong Pham, Hai Truong Designer Nhu Duong, Quynh Duong, Tran Do Strategy Phan Le, Linh Nguyen Associate Account Director Nam Pham Account team Giang Nguyen, Dung Hoang, Thao Agency Producer Thuy Nguyen

Dentsu Tokyo team | Hana, Yoko, Taka

Production house May production Post production Iceberg Director Khun Nak EP Tony Nguyen, Phuong Nguyen Producer Tram Pham, Winnie