Agency Phibious Creative Direction Vuong Nguyen, Loi Ho, Dalischa de Kok Art Direction Vuong Nguyen Copywriter Vuong Nguyen, Loi Ho Production House 8 Studio (former of PlanA) Director La Dzung DOP Hoang Chaizee Executive Producer Angel Uyen Nguyen Producer Lory Oggia Producer assitants Thụy Phương, Lani Linh Vu, Nguyet Thai Account team Jon Wong, Kiet Pham
The funny thing is a lots of people believed this campaign, especially the tagline #samesameBUDdifferent was adapted from regional or global.
No, it written here, by us. #Proud
Budweiser #samesameBUDdifferent official video from Vuong Nguyen on Vimeo.
#samesameBUDdifferent Manifesto | Director’s cut from Vuong Nguyen on Vimeo.
The campaign reached 33 millions on social media. The manifesto become #2 most watched video of Budweiser with 2,5 million view on first week. And the youngsters started parody the Budweiser’s stars with hashtag #samesameBUDdifferent everywhere.
