The funny thing is a lots of people believed this campaign, especially the tagline #samesameBUDdifferent was adapted from regional or global.
No, it written here, by us. #Proud
The campaign reached 33 millions on social media. The manifesto become #2 most watched video of Budweiser with 2,5 million view on first week. And the youngsters started parody the Budweiser’s stars with hashtag #samesameBUDdifferent everywhere.