This time, we launch a brand for ourself DELT▵ FORGE in middle of social distancing. A little film-making tool workshop founded by father and son in suburbs of Ho Chi Minh city. We only distributing on Shopee platform.

We are makers, animators, creatives who crafting tools for other creatives. Being our own client is way more different (and relief too). We know what we want, work directly with ourself (haha). Just a simple product design philosophy and a willing to make things happen.

Fortunately, we are sharing the same interests and knowledge, some point of view, mechanic and science, then finding a same voice is not a big deal. Actually, I learnt a lots from my father. We are both admired prodigy mechanics like Mikhail Kalashnikov, Henry Ford, Porsche Ferdinand, Nicola Tesla and their works and philosophies.


We have a chance to live as a small business entrepreneur life during Covid-era, thanks to well-managed e-commerce platforms. By opening a small shop on Shopee, we also have a chance to walk in small entrepreneur’s shoes. 

Managing costs effectively is never an easy game. Choosing design and printing methods, material are as vital as managing production cost, you have to keep them as low as possible. We have to balance between branding, aesthetic standard, thinking about how to shipping, how customer use it, considering every factors, even ethical choices… Because at the end of the day, this is our business, packed with our pride, our ego and a desire to provide good products.

We go with sustainable materials, kraft paper box over plastic box, cotton bag instead of bubble wrap, hand stamping individual box and bag instead of mass printing at printer, hand writing receipt codes instead of print them out and stick on shipping boxes…

We appreciated our consumers and shippers, they didn’t complain about our choices for packaging, they didn’t complain why we didn’t bubble wrap the product like other e-commerce sellers did, luckily they didn’t complain about my hand-writing numbers either.