In October 2021, we embarked on an exciting rebranding journey with Aplus Home, a dynamic Vietnamese startup focused on modern accommodation solutions. With several years of experience in the market, they recognized the need to refresh their brand to align with their evolving business objectives.

Our approach involved in-depth research and regular virtual meetings with the founder and brand manager. This collaborative process allowed us to explore various concepts and fully harness every idea that emerged. I personally found this practice incredibly rewarding, as it enabled us to leverage the collective creativity of the team. We thrive on direct engagement with founders and cherish the opportunity to work closely with them.

THE CONCEPT: A+ FOR LIFE

Inspired by the vitality of sunlight streaming into a room on a fresh morning, our concept, “A+ for Life,” captures the essence of warmth, energy, and renewal. The imagery of sunlight casting a vibrant glow throughout the house is symbolized by a bold triangle—a nod to both the letter “A” and the uplifting feeling of a new dawn. The addition symbol (+) is depicted using angle brackets (< >), reminiscent of coding elements, signifying the innovative spirit and unwavering commitment of a forward-thinking tech company dedicated to enhancing lives.