This is the second year that The Coffee House produced their own Mid-autumn mooncake in Vietnam market. This year the package is presented with a hand-crafted by illustration artists portrait the beauty city landscape on a full-moon night with sky lanterns as known as ‘Sai Gon silent night’.
Credits
Client: The Coffee House
Creative Direction: Vuong Nguyen
Art Director: Vuong Nguyen
Designer: Vuong Nguyen, Kai
Illustrator: Duong Hoang, Tram Anh, TREE Studios
Project Manager: Kei Nguyen
Assistant: Minh Hoang
Model: Kei Nguyen
Photographer: Vuong Nguyen, Graya Tieu
The final package is tip of an iceberg. We came up with several sketches at first, then crafting the illustrations in weeks later. Only one final illustration came through the production process. We are still hopefully the others will be published sometimes in future.
We used stamping foil printing at certain area, graphic or pattern to stimulate the moon light’s halo that shine over things during full moon night and enhancing the premium look of the package which is mainly using as a special gift for the festival.
Special thanks to people that contribute to the project, from brand team, printer, mooncake maker, and also shippers who tirelessly deliver the happiness to customers.
