Lacoste – Crocodile Inside, The Film

‘Man. I feel very stressful and desperate. I wanna quit my job, close the agency and retire right now..’

– Said a poor Art director when see this film at the first time.


Client: Lacoste
Client Management: Sandrine Conseiller, Amandine Morel, Mylène Atlan, Amandine Delcour
Agency: BETC
Agency Management: Bertille Toledano, Gaëlle Gicqueau, Fanny Buisseret
Executive Creative Director: Rémi Babinet
Creative Directors: Aurélie Scalabre, Olivier Aumard, Damien Bellon
Art Director: Aurélie Scalabre
Copywriter: Olivier Aumard
Assistant Art Director: Jessica Fecteau
Music Creative Director: Christophe Caurret
Strategic Planning: Philippe Martin-Davies
Internal Production: General Pop – Fabrice Brovelli, Karim Naceur, Slim Trabelsi
External Production: Iconoclast – Charlotte Marmion
Directors: Megaforce
Sound Production: Iconoclast Publishing
Music: L’Hymne À L’Amour – Edith Piaf
First Broadcast: 19 Mai 2019
Media Plan: TV, Cinema, Inflight, Digital, Social Media
Available Formats: 98s, 60s, 30s, 15s, 6s
Head of Media: Havas Media International

Full article on Muse by Clio.

The making of.

P.S: He DID quit.

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